The tablet market is undergoing a dramatic shift as new players emerge, and some players are making a play for their new home.
With the growth in tablet usage, there’s a big opportunity for sports video players to make a play.
And it’s not just a matter of “video apps” anymore, according to some analysts.
“It’s just a question of how big are the players,” said Mike Zolnierczyk, senior analyst at Forrester Research.
“I think that there is going to be a big change in the sports video business in the near future.”
The big players include Roku and Amazon’s Fire TV, but there’s more competition from the smaller players like Flipboard and Facebook.
There’s also an increasingly competitive smartphone market.
But the big question for sports leagues is, can they handle all the traffic?
The big question is: Can they handle it all?
“I don’t think there’s any question that there’s going to a significant amount of interest in the smartphone market,” Zolniersczyk said.
“The question is, do they have the resources to compete on the mobile side?
Do they have enough players?
I think the question of mobile vs. desktop is going be the question.”
And that’s the question for the next wave of sports video.
“We don’t have enough revenue to support all the apps on mobile,” said Zach D’Agostino, CEO of The Sports Channel.
“With a small amount of money that they have, they can make it happen.”
It’s not clear how much the players will be able to spend on sports video to pay for their subscription fees, but the sports channels could easily spend millions of dollars on new ad-supported video.
That’s a lot of money to spend in the short term.
But that money could be quickly recouped by the sports brands.
“What I’m excited about is that we have more players that can support their business and monetize on the tablet side,” D’Augello said.
That could lead to a huge increase in ad revenue, which will likely help offset the growing cost of content delivery.
It’s unclear how big of an impact the new apps will have on sports channels.
And the sports networks will likely have to make their decisions on how to monetize those new apps based on how much time they can devote to it, according Topps.
The sports networks and players could be forced to either try to make money on the app, or else pay more to get it.
“There is definitely a lot to consider,” Zorczyk said of the future.
“And what you’re seeing is the start of the end of the sports network model.”
What happens when the sports apps are no longer available?
Zolniesczyk predicts that the sports channel app will no longer be available for a few more years.
That doesn’t necessarily mean the network is shutting down.
The new sports channels and apps might just get a chance to thrive in a new market.
“They’re going to have to evolve to survive,” Zorb said.
And in the meantime, there are always more new players coming into the space, like a new cable channel.
That would put more pressure on the sports teams.
“If you think about it, they’re still going to play the sport on a regular basis,” Zolinski said.